Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
ABOUT
Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
Good Clothes, Fair Pay is a campaign demanding living wage legislation across the garment, textile and footwear sector.
HOW WE PURSUE
We believe shaping a new corporate culture is at the core of sustainable development and innovation. Our projects start with tailor-made training sessions for the different departments of the client company with a focus on circularity, communication, design and core sustainability principles. Our tailor-made training for companies:
- Better Communication training
- Better Design training
- Better Management training
- Sales force training
.
We constantly embark on R&D projects to develop new technologies that can help us face the current and future challenges of our entire ecosystem. Our technologies:
- g_pwdr technology - This innovative process allows us to recycle graphite otherwise wasted in landfills in the clothing dyeing process.
- P.E.A.S. - The first smart AI system which brings together social and environmental traceability with gamification.
We work to support other companies in strategic decisions, ranging from product ideation to supply chain innovation. We also advise our clients on how to innovate their business model and communicate their products in sync with the human, social and environmental dimensions. Our services:
- Communication Strategy
- Identity and Purpose Identification
- Business Model Innovation
- Product Strategy
- Supply Chain Innovation
