IT TOOK US TWO YEARS TO MAKE OUR UNIQUELY WRAD GREY TEE.
INSPIRED FROM OUR PAST, RECYCLED INTO A MEANINGFUL FORM FOR OUR PRESENT, REPURPOSED FOR OUR FUTURE.
When you choose to wear WRAD, you support our R&D program aimed at tracing new sustainable paths for the fashion industry. Take GRAPHI-TEE™ for example! It was awarded the Best of the Best 2017 RedDot Design Award because it offers an innovative alternative to the chemical substances used by the textile industry to dye our fabrics and a circular solution to a particular type of industrial waste: graphite.
Did you know the cheap coloration process of fabrics can be wasteful and dangerously toxic for both humans and the environment?
Two years ago we started to research for solutions. And we found an answer in a natural mineral, graphite, used by the Romans 2,000 years to dye fabrics but today wasted in great amounts by tech companies involved with the production of graphite-based products. It took us months to figure out how to build the traditional Roman process into a circular cycle today, repurposing the wasted graphite powder otherwise destined to a landfill. But hey.. WE made it.
The circular technology through which GRAPHI-TEE™ is coloured, up-cycling in the process up to 10gr of wasted graphite per tee, is possible thanks to G_PWDR™, an innovative product we created in synergy with PERPETUA – we had to invent it. An innovative intuition, inspired by our traditions.
YOU are next!
YOU, who are purchasing GRAPHI-TEE™, are investing in our R&D program aimed at finding always more sustainable manufacturing processes for the fashion industry. Your support today has contributed to the development of a new dyeing technique for denim which combines our graphite-dye technology (G_PWDR™) with that of the patented KITOTEX – SAVE THE WATER for the making of an uber- sustainable fabric the environmental impact of which is 80-90% lower than comparable products. This innovative process was developed with Italian partners Perpetua – we had to invent it and ItalDenim