WRÅD

Press & Awards

Philosophy

OUR MISSION, YOUR INBOX

B

In a stuffocated world, when is a new product really worth making?

WRÅD design is motivated by the current environmental crisis and inspired by contemporary social needs, in sync with the Sustainable Development Goals adopted by world leaders at the UN in 2015.

The following nine principles, inspired by Dieter Rams principles of Good Design, are both our philosophy and our commitment for more responsible design: WRÅD Focus design, engineered for a better future. Because change can happen and WE can lead it.

Innovative:
this is the time to
challenge the status quo

1 OF 7

We don’t follow formulas, we like to write new ones! From innovative fiber sourcing, new dyeing methods, circular design and traceability apps, we strive to bring to the market original solutions to respond to people’s true needs.

Responsible:
there is always a smarter way to do things!

2 OF 7

What we do shows our ongoing journey of discovery and research to improve clothing’s impact on the environment. Learn about WRÅD Focus Design: Better Materials & Processes.

Service—led:
start from the Why
and then build your What

3 OF 7

We are pretty sure nobody needs us (or any other brand) to make more t-shirts and jeans our Planet can’t afford. The mode of action through which WRÅD Focus Design fulfils its purpose is through its functions: check out our Education and Innovation programs.

Honest & Transparent:
buying a product or
service means buying
into the people and
resources who make it

4 OF 7

We love the people who make our clothes, we are sure you’ll do too - meet them on #whomademyclothes. Moreover, our claims are certified you can view a list of our certifications on "Materials & Process".

Durable:
one night-stands? Nah.

5 OF 7

We do our best to design products that last, both in terms of design and affection.

Political:
it's time to raise our voice
for what we care.

6 OF 7

We have values and we are not shy about them - our raw state is our rad state.

Inclusive:
there is no other way to say this: sustainability is not a pissing contest!

7 OF 7

WRÅD Focus Design’s aim is to become an inclusive way in which people can participate to positively impact society. Every project is the result of synergic work, carried through in dynamics of symbiotic economy.