Press & Awards


In a stuffocated world, when is a new product really worth making?

WRÅD design is motivated by the current environmental crisis and inspired by contemporary social needs, in sync with the Sustainable Development Goals adopted by world leaders at the UN in 2015.

The following nine principles, inspired by Dieter Rams principles of Good Design, are both our philosophy and our commitment for more responsible design: WRÅD Focus design, engineered for a better future. Because change can happen and WE can lead it.