Our first option, always: reusing what’s already been produced and leftover for dismanting. Partnering with Rossana Diana from Venette Waste we end finding real gems of the highest quality. 

2/3 of our products are currently based of certified organic cotton, surely a better option for our skin and for the environment.

For our special tone of grey, in place of chemical pigments, we use a repurposed mineral: graphite. Recollected in powder form from the byproducts of the production of electrodes, this non toxic mineral is then revalued as a dyeing pigment, empowering the color of our clothes to recover what would have otherwise been wasted.

G_PWDR Technology is a product of WRÅD INNOVATIONand patented by our investing company Alisea.

A natural earth known since ancient Roman times for its vibrant shades of red and orange.A color which is manifesto of 2,000 years of history here re-imagined for a more sustainable future. Because sometimes we have to take a step back in order to move forward.

Prohibiting the use of chemicals commonly used in textile processing that have been proven to cause cancer, birth defects and skin diseases. 

Natural thermal technology- the beeswax layer keeps you warm in the cold while preserving the jacket’s breathability, for year-round thermal comfort. PFC Free