2020 / Consultancy
Acqua di Parma
TASK / We were asked to consult on the launch of a new strategy for sustainable development and to create a genuine brand narrative founded on the brand's purpose to protect and share authentic Italian style, alive and intact, to future generations.
IDEA / Looking at Acqua di Parma's century-old business we amplified the dimensions that had social and environmental value to craft a narrative and strategy named Acqua di Parma Futura. Colonia Futura is the tangible expression of the drive towards the preservation of our natural and cultural resources.