Acqua di Parma

TASK / We were asked by Acqua di Parma’s team to contribute to the design of the Maison’s strategy for sustainable development and to the branding and communication strategies for the first product manifesto of such initiative.

IDEA / Leveraging on Acqua di Parma’s heritage we structured its social and environmental initiatives into a systemic plan for sustainable development called Acqua di Parma Futura. The program inspired the branding design of Colonia Futura.