WRÅDx500e

TASK / Fiat asked us to develop an innovative capsule collection to celebrate the launch of the Nuova 500. We asked ourselves "can the most iconic item of FIAT become a driver for circular economy and innovation?"

IDEA / The unique tone of grey of the capsule collection is obtained thanks to the recycling of 40gr of graphite powder, by-product of graphite electrodes also of FIAT, otherwise destined to landfill. An innovation inspired by tradition. Engineered to Ignite Change.