The School of WRÅD crowfunding campaign is succesfully over! Thank you to all our founding members. School of WRÅD will be the first independent and digital open-source platform dedicated to the culture of sustainability - with a focus on design,communication and management. Launching in September 2021. In the meantime, check out how you can #Challengethestatusquo below!
Because it’s time to #Challengethestatusquo
STATUS QUO
According to the International Cotton Advisory Committee (ICAC) Cotton Data Book 2020, an average of 1,214 liters of irrigation water is used per kilogram of cotton.
TAKE ACTION
According to the Global Organic Textile Standard, replacing cotton with its organic alternative, can save up to 90% of fresh water and 62% of energy.
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According to a TrAC, Trends in Analytical Chemistry report, around 60 to 80 per cent of all fabric colorants are AZO dyes, which release chemicals when fabric comes into contact with the skin. Chlorobenzenes, toxic by inhalation or on skin contact, are widely used in the dyeing of polyester.
TAKE ACTION
Look for certifications on the label that no hazardous chemicals have been used. The most common are GOTS, REACH, OEKO-TEX and ZHDC. When possible, choose garments that are naturally dyed using plants or minerals with dying properties.
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According to the Materials Systems Laboratory of the MIT, the proportion of synthetic fibres, such as polyester, in our garments has doubled since 2000, rising to 60% in 2019. One polyester shirt has a 5.5kg carbon footprint, compared to just 2.1kg for a cotton shirt.
TAKE ACTION
Choose clothes made from natural fibres and remember that extending a garment's life by just 3 months would lower the water, carbon and waste footprint by 10%.
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According to the Ellen MacArthur Foundation, only around 25% of clothing is currently collected globally at the end of its lifespan. Less than 1% of all materials in clothes are recycled into new garments.
TAKE ACTION
When possible, choose garments made from a single, biodegradable fabrics. Today we do not have the technology to effectively recycle clothes made for a mix of fibers.
STATUS QUO
According to the Clean Clothes Campaign on average wages paid in India and Bangladesh are 2-5 times less than the amount a worker and her family need to live with dignity.
TAKE ACTION
It’s time to demand more transparency from brands and pressure them to publicly share their supply chain and pay their workers fair wages. Consider joining the fashion revolution and asking brands #whomademyclothes
Assets to download
As part of our NOT-FOR-PROFIT projects we deliver workshops
on responsible fashion in high schools all over the world.
Cool right? Shaka! Fill the form below.
