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Engineered to meet our planet’s expectations.
This item supports our Sustainable Innovation R&D Program.

Once upon a time, and up until the end of the XIX century, in the small village of Monterosso Calabro in Southern Italy people dyed fabrics with a natural mineral available in abundance in the area: graphite. A technique that roots back to Ancient Rome times which we decided to revamp by recycling the graphite powder that would otherwise be disposed of in landfills.

A comfy-fit shirt with the weight of a classic denim jacket, for year-round usability. A WRÅD-classic piece which combines heritage with sustainable innovation. 500 gr of Italian denim mineral-dyed with recycled graphite powder. Endorsed by Perpetua.

Choose size:


€ 145,00


- hypoallergenic and skin friendly;

- ultra soft organic denim;

- WRÅD grey: this item is mineral-dyed with recycled graphite (g_pwdr technology);

- accessorised with recycled cotton buttons;

- made in Italy. 



Brandon is 1.89 cm and wearing size L-XL.



The signature tone of WRÅD grey is derived from the innovative g_pwdr technology which eliminates chemical dyes and uses in their place recycled graphite powder, a non-toxic byproduct of industrial manufacturing processes. g_pwdr technology is a patented process which reduces water footprint by 91% and CO2 emissions by 42%.


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