Once upon a time, and up until the end of the XIX century, in the small village of Monterosso Calabro in Southern Italy people dyed fabrics with a natural mineral available in abundance in the area: graphite. A technique that roots back to Ancient Rome times which we decided to revamp by recycling the graphite powder that would otherwise be disposed of in landfills.
A comfy-fit shirt with the weight of a classic denim jacket, for year-round usability. A WRÅD-classic piece which combines heritage with sustainable innovation. 500 gr of Italian denim mineral-dyed with recycled graphite powder. Endorsed by Perpetua.
- hypoallergenic and skin friendly;
- ultra soft organic denim;
- WRÅD grey: this item is mineral-dyed with recycled graphite (g_pwdr technology);
- accessorised with recycled cotton buttons;
- made in Italy.
WHAT’S YOUR FIT?
Brandon is 1.89 cm and wearing size L-XL.
The signature tone of WRÅD grey is derived from the innovative g_pwdr technology which eliminates chemical dyes and uses in their place recycled graphite powder, a non-toxic byproduct of industrial manufacturing processes. g_pwdr technology is a patented process which reduces water footprint by 91% and CO2 emissions by 42%.
Carbon Neutral shipping within the EU – FREE STANDARD SHIPPING. For our return policy please read the Terms and Conditions below.