Can the most iconic item of FIAT become a driver for circular economy and innovation?
Together with FIAT we have developed an innovative capsule to celebrate the launch of the Nuova 500. A dynamic collaboration that has inspired unique and synergic partnerships, manifesto of a new culture of design that must increasingly become more inclusive, circular and collaborative. WRÅD x Nuova 500 is a tangible expression of this culture.
The unique tone of grey of this hoodie is obtained thanks to the recycling of 40gr of graphite powder, by-product of graphite electrodes also of FIAT, otherwise destined to landfill. An innovation inspired by tradition. Engineered to Ignite Change.
- 100% organic cotton
- G_PWDR Technology: this item is mineral dyed with recycled graphite.
- Hypoallegenic & Skin Friendly
- Smart label featuring an NFC tag that allows you to access the sweatshirt’s unique provenance. Developed in partnership with 1TrueID.
WHAT’S YOUR FIT?
Alessandro is 182cm and wearing size M-L.
ENVIRONMENTAL AND SOCIAL BENEFITS
Chemical dyes have been replaced by recycled graphite powder, a non toxic by-product of industrial manufacturing processes. (Learn more about G_PWDR Technology here.) Manufactured in Portugal, mineral dyed and finished in Italy. Meet our production partners.