What’s in our fabrics?


      Our super soft cotton is GOTS certified (Global Organic Textile Standard). It is GMO free and grown without the use of gross pesticides and synthetic fertilizers, which have a tremendous impact on the cotton farmers’ health and on the Earth’s air, water and soil (regular cotton crops today use 11% and 25% of global insecticides and pesticides respectively). While our organic cotton, being chemical-free, is clearly a much better choice for everyone we also know that it is still a water-thirsty fiber – hence our commitment to continue to invest to find new and better ways.

      // HEMP 

      From an environmental standpoint hemp is our winner. Besides giving us one of the strongest and most durable natural fibers existing, hemp can produce 250% more fiber than cotton and needs 50% less water using the same amount of land. Insects don’t love hemp, nor do weeds. This means we don’t need to dump heavy chemicals to grow it, making it real safe to handle for both its makers and its wearers. Everything from this plant can be used for a wide variety of purposes and.. did we mention it is also used to absorb toxic substances and radiations from the environment? A hero!


      We wanted to avoid oil-based and chemical products to make our fabrics weather-resistant, and we found our solution in beeswax.
      Beeswax is healthy and natural wax produced by honeybees to construct the combs used to raise their brood and store surplus honey for winter. We source it from an Organic Honey Farm which is certified by the Soil Organisation Organic Standards. This ensures the highest possible standards of animal welfare, environmental and wildlife protection. Applied to fabrics beeswax provides a livable protection from the cold rainy and windy seasons!


      A precious mineral, graphite was used in Ancient Rome times, and through the XV-XIX centuries, to dye fabrics of a dark grey tone in a natural way. We decided to revamp this practice by up-cycling graphite powder, a non-toxic waste product of specific tech industries. An innovative process that stems from tradition. Our first step towards the implementation of circular economy dynamics in fashion – each garment dyed or printed with graphite powder repurposes what was yesterday considered waste to dismantle at a cost for the environment and society.


      Chitosan is a natural polymer obtained by the processing of waste generated by the food industry. It is, as a matter of fact, found in the exoskeleton of crustaceans. Thanks to its properties coating cotton fibres with chitosan allows for a drastic reduction in water and energy consumption in the making of the denim, as well as a considerable cut in the amount of chemicals needed to finish the fabric. It is a patented process developed by ItalDenim in synergy with other Italian partners. Chitosan is hypoallergenic and has natural antibacterial properties, hence its widespread use also in the biomedical sector. The environmental impact of our denim treated with chitosan, and dyed with a smart-indigo dye process, is 80% lower than comparable denim fabrics. Our kilt made with this fabric screams wradness.

      While we know we can always do more, we are happy that today throughout our value chain in Italy and Scotland we are collaborating with suppliers who have committed to strict CSR guidelines and, as testimony of their environmental and social responsibility, have obtained several certifications or subscribed to important initiatives such as:

      Global Organic Textile Standards

      Social Accountability International

      DETOX Fashion

      For the logistics we chose to partner up with the Italian group Arcese, a company devoted to delivering logistic solutions in a way that is respectful of the people and the environment. In the past years Arcese has moved towards an always more sustainable way of doing business with 95% of its fleet now adopting EEVs (Enhanced Environmentally-Friendly Vehicles) and by investing heavily in recyclable materials and photovoltaic technologies for their new warehouses. The final delivery of our clothes is instead carried through by UPS as we have found their Carbon Neutral Program to be pretty.. wrad!

      Our partners



      Perpetua la Matita

      Fashion Revolution

      UPS Carbon Neutral