WRÅD

Press & Awards

About

OUR MISSION, YOUR INBOX

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Seeking for ways to turn a global crisis into an opportunity for systemic progress our co-founders Matteo, Victor and Silvia quit their corporate jobs in Fashion in 2015 and launched WRÅD.

It all started as an Instagram page “to educate ourselves and others on the true cost of fashion while backpacking through Europe”. WRÅD today evolved into a Focus Design company pursuing its mission through Education, Innovation and Design & Consultancy.

WRÅD Trip

JUN 2015

WRÅD Trip

Founders Team is formed

OTT 2015

Founders Team is formed

First educational event pillar. 
Education is formed

DEC 2015

First educational event pillar
Education is formed

JAN 2016

WRÅD Community begins to grow

First time inside a high school - pushing our educational program

MAR 2016

First time inside a high school - pushing our educational program

Trip to Scotland to bring our Anorak to life Trip to Scotland to bring our Anorak to life Trip to Scotland to bring our Anorak to life

AUG 2016

Trip to Scotland to bring our Anorak to life

Trip to Scotland to bring our Anorak to life
First time in Monterosso Calabro to learn how Romans dyed using graphite

AUG 2016

First time in Monterosso Calabro to learn how Romans dyed using graphite

First time in Monterosso Calabro to learn how Romans dyed using graphite
First GRAPHI-TEE prototype

SET 2016

First GRAPHI-TEE endorsed by Perpetua prototype

NOV 2016

Our first campaign WRÅD Awakening

Take What You Need Campaign

APR 2017

Take What You Need Campaign

MAY 2017

Matteo Ward is a speaker at TEDx

GRAPHI-TEE wins Best of the Best at the Red Dot Design Awards

JUL 2017

GRAPHI-TEE wins Best of the Best at the Red Dot Design Awards

OTT 2017

WRÅDOSCOPE Campaign with Yoox - the first partner to believe in us

We present our G_Jacket at Fashion Sustain Berlin

JAN 2018

We present our G_Jacket endorsed by Perpetua at Fashion Sustain Berlin

Green Carpet Challenge Finalists

JUL 2018

Green Carpet Challenge Finalists

Green Carpet Challenge Finalists
WRÅD becomes a Focus Design 
and Communication Company

OTT 2018

WRÅD becomes a Focus Design 
and Communication Company

First GIVE A FOKus as creative directors for White Show

OTT 2018

First GIVE A FOKus as creative directors for White Show

SEE CASE STUDY
G_PWDR technology patent deposited

AUG 2018

G_PWDR technology patent deposited

READ MORE
ADI Design Index Finalists with Starbuck’s G_Jacket

OTT 2019

ADI Design Index Finalists with Starbuck’s G_Jacket

SEE CASE STUDY

DEC 2020.

We launch the School of WRÅD.

TO BE CONTINUED

Change can happen,
we can lead it

See our PRINCIPLES