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WRÅD is a company of Inside Out
WRÅD is a company of Inside Out
We work at the intersection of impact and marketing, using education, communication, consultancy, design and media to drive systemic change.
We work at the intersection of impact and marketing, using education, communication, consultancy, design and media to drive systemic change.
We believe fashion is a verb.
A well-designed product and campaign can influence our habits and habitats. That's why we approach every project with a deep sense of responsibility for the transformative power fashion holds.
We believe unsustainability isn’t the result of a broken system, it is the system.
A model built centuries ago on planned obsolescence and flawed political choices. The good news? What was once designed can be redesigned.
We believe in working at the intersection of human and planetary health.
Our work is grounded in the understanding that the wellbeing of all living beings is deeply affected by what we choose to put on our bodies, and how we make it.
We believe fashion is a verb.
A well-designed product and campaign can influence our habits and habitats. That's why approach every project with a deep sense of responsibility for the transformative power fashion holds.
We believe unsustainability isn’t the result of a broken system, it is the system.
A model built centuries ago on planned obsolescence and flawed political choices. The good news? What was once designed can be redesigned.
We believe in working at the intersection of human and planetary health.
Our work is grounded in the understanding that the wellbeing of all living beings is deeply affected by what we choose to put on our bodies, and how we make it.
We work at the intersection of impact and marketing, using education, communication, consultancy, design and media to drive systemic change.
Who works at WRÅD?
We believe fashion is a verb.
A well-designed product and campaign can influence our habits and habitats. That's why we approach every project with a deep sense of responsibility for the transformative power fashion holds.
We believe unsustainability isn’t the result of a broken system, it is the system.
A model built centuries ago on planned obsolescence and flawed political choices. The good news? What was once designed can be redesigned.
We believe in working at the intersection of human and planetary health.
Our work is grounded in the understanding that the wellbeing of all living beings is deeply affected by what we choose to put on our bodies, and how we make it.
Who works at WRÅD?
Matteo Ward
Co-Founder Beyond being CEO & Co-Founder of WRÅD, Matteo leads the Fashion, Textiles & Home vertical at Inside Out. He serves as Textile Expert for the EU, shaping policies and strategies for the future of the industry. In 2025, he was honored by Vogue Business as one of the Top 100 Fashion Innovators worldwide, a testament to his global influence and thought leadership. Named a FAO Food Hero, Matteo is also a co-author and host of JUNK, groundbreaking docu-series on the true cost of fashion co-produced by Sky Italia and Will Media.
Matteo Ward
Co-Founder Beyond being CEO & Co-Founder of WRÅD, Matteo leads the Fashion, Textiles & Home vertical at Inside Out. He serves as Textile Expert for the EU, shaping policies and strategies for the future of the industry. In 2025, he was honored by Vogue Business as one of the Top 100 Fashion Innovators worldwide, a testament to his global influence and thought leadership. Named a FAO Food Hero, Matteo is also a co-author and host of JUNK, groundbreaking docu-series on the true cost of fashion co-produced by Sky Italia and Will Media.
Giorgio Fermanelli
Director of Impact Graduated in Law from La Sapienza University of Rome, Giorgio combines legal expertise with strategic skills. He is a member and national coordinator of the educational programs of Fashion Revolution Italy. He has worked directly with parliamentary institutions, providing support to the 10th Committee of the Italian Chamber of Deputies as part of a fact-finding investigation into the textile sector, with a particular focus on the evolution of European regulations.
Giorgio Fermanelli
Director of Impact Graduated in Law from La Sapienza University of Rome, Giorgio combines legal expertise with strategic skills. He is a member and national coordinator of the educational programs of Fashion Revolution Italy. He has worked directly with parliamentary institutions, providing support to the 10th Committee of the Italian Chamber of Deputies as part of a fact-finding investigation into the textile sector, with a particular focus on the evolution of European regulations.
Alice Fortuna
Director of Communication Graduated in Advertising from the University of the Arts London, Alice brings a decade of experience in crafting powerful brand strategies. Recognized for her creative excellence with a prestigious D&AD Pencil Award, she has collaborated with the UNDP, co-designing a European youth initiative aimed at fostering dialogue on the Green Claims Directive and corporate due diligence, bridging the voices of young leaders, policymakers, and industry stakeholders.
Alice Fortuna
Director of Communication Graduated in Advertising from the University of the Arts London, Alice brings a decade of experience in crafting powerful brand strategies. Recognized for her creative excellence with a prestigious D&AD Pencil Award, she has collaborated with the UNDP, co-designing a European youth initiative aimed at fostering dialogue on the Green Claims Directive and corporate due diligence, bridging the voices of young leaders, policymakers, and industry stakeholders.
Andrea Palvarini
Executive Assistant Andrea brings over five years of international experience in fashion and luxury wholesale, having worked with some of the industry’s most renowned maisons, including Prada Group, Dries Van Noten, Golden Goose, Jimmy Choo, and NGG. Specializing in sales strategy, key account management, and client relations, he overses accounts across EMEA, APAC, and AMER. Andrea bridges creative vision and commercial execution, bringing both analytical precision and deep market insight.
Andrea Palvarini
Executive Assistant Andrea brings over five years of international experience in fashion and luxury wholesale, having worked with some of the industry’s most renowned maisons, including Prada Group, Dries Van Noten, Golden Goose, Jimmy Choo, and NGG. Specializing in sales strategy, key account management, and client relations, he overses accounts across EMEA, APAC, and AMER. Andrea bridges creative vision and commercial execution, bringing both analytical precision and deep market insight.
Flavia La Rocca
Director of Product Design Award-winning designer and founder of the modular fashion brand FLAVIALAROCCA, Flavia pioneered a design system that promotes versatility, circularity, and responsible consumption. Her career spans collaborations with leading fashion houses, including Blumarine, Valentino, Vivienne Westwood, and Prada. Her visionary work earned her the Franca Sozzani Award for Best Emerging Designer at the Green Carpet Fashion Awards (GCFA).
Flavia La Rocca
Director of Product Design Award-winning designer and founder of the modular fashion brand FLAVIALAROCCA, Flavia pioneered a design system that promotes versatility, circularity, and responsible consumption. Her career spans collaborations with leading fashion houses, including Blumarine, Valentino, Vivienne Westwood, and Prada. Her visionary work earned her the Franca Sozzani Award for Best Emerging Designer at the Green Carpet Fashion Awards (GCFA).
Davis Saltalamacchia
Wholesale Specialist Dedicated wholesale specialist with a strong background in sales and client relationship management. With a natural ability to build authentic connections, Davis works closely with partners to foster collaboration and trust, ensuring smooth and efficient communication across every stage of the wholesale process. Davis’ client-first approach makes him a reliable and strategic partner for brands navigating today’s dynamic fashion landscape.
Davis Saltalamacchia
Wholesale Specialist Dedicated wholesale specialist with a strong background in sales and client relationship management. With a natural ability to build authentic connections, Davis works closely with partners to foster collaboration and trust, ensuring smooth and efficient communication across every stage of the wholesale process. Davis’ client-first approach makes him a reliable and strategic partner for brands navigating today’s dynamic fashion landscape.
Mattia Battagion
Director of Business Development Mattia began his career in the impact space working within the world of UN climate negotiations. He later joined the MAD Foundation, exploring food innovation and the Foundation for Environmental Education, where he contributed to communications for programs reaching over 10 million students worldwide. He then coordinated communications for a four-year European project on circular design and manufacturing across nine countries. Before joining WRÅD, he served as Head of Sustainability at Will Media, building communities and partnerships across energy, food, and fashion. Mattia specializes in creating collaborative ecosystems and turning complex challenges into actionable strategies.
Mattia Battagion
Director of Business Development Mattia began his career in the impact space working within the world of UN climate negotiations. He later joined the MAD Foundation, exploring food innovation and the Foundation for Environmental Education, where he contributed to communications for programs reaching over 10 million students worldwide. He then coordinated communications for a four-year European project on circular design and manufacturing across nine countries. Before joining WRÅD, he served as Head of Sustainability at Will Media, building communities and partnerships across energy, food, and fashion. Mattia specializes in creating collaborative ecosystems and turning complex challenges into actionable strategies.
Katie Mark
Director of Global Partnerships With over 30 years of executive experience in the furniture industry, Katie leads Global Partnerships at WRÅD and Inside Out FTH, driving the company’s international expansion. She brings deep expertise in product development, sales, and operations across global markets, and is known for building cross-border relationships that accelerate growth. A Stanford graduate, Katie believes that true business success lies in fostering collective well-being, creating profitability that also contributes to a better world.
Katie Mark
Director of Global Partnerships With over 30 years of executive experience in the furniture industry, Katie leads Global Partnerships at WRÅD and Inside Out FTH, driving the company’s international expansion. She brings deep expertise in product development, sales, and operations across global markets, and is known for building cross-border relationships that accelerate growth. A Stanford graduate, Katie believes that true business success lies in fostering collective well-being, creating profitability that also contributes to a better world.
Who works at WRÅD?
Matteo Ward
Co-Founder Beyond being CEO & Co-Founder of WRÅD, Matteo leads the Fashion, Textiles & Home vertical at Inside Out. He serves as Textile Expert for the EU, shaping policies and strategies for the future of the industry. In 2025, he was honored by Vogue Business as one of the Top 100 Fashion Innovators worldwide, a testament to his global influence and thought leadership. Named a FAO Food Hero, Matteo is also a co-author and host of JUNK, groundbreaking docu-series on the true cost of fashion co-produced by Sky Italia and Will Media.
Giorgio Fermanelli
Director of Impact Graduated in Law from La Sapienza University of Rome, Giorgio combines legal expertise with strategic skills. He is a member and national coordinator of the educational programs of Fashion Revolution Italy. He has worked directly with parliamentary institutions, providing support to the 10th Committee of the Italian Chamber of Deputies as part of a fact-finding investigation into the textile sector, with a particular focus on the evolution of European regulations.
Alice Fortuna
Director of Communication Graduated in Advertising from the University of the Arts London, Alice brings a decade of experience in crafting powerful brand strategies. Recognized for her creative excellence with a prestigious D&AD Pencil Award, she has collaborated with the UNDP, co-designing a European youth initiative aimed at fostering dialogue on the Green Claims Directive and corporate due diligence, bridging the voices of young leaders, policymakers, and industry stakeholders.
Mattia Battagion
Director of Business Development Mattia began his career in the impact space working within the world of UN climate negotiations. He later joined the MAD Foundation, exploring food innovation and the Foundation for Environmental Education, where he contributed to communications for programs reaching over 10 million students worldwide. He then coordinated communications for a four-year European project on circular design and manufacturing across nine countries. Before joining WRÅD, he served as Head of Sustainability at Will Media, building communities and partnerships across energy, food, and fashion. Mattia specializes in creating collaborative ecosystems and turning complex challenges into actionable strategies.
Katie Mark
Director of Global Partnerships With over 30 years of executive experience in the furniture industry, Katie leads Global Partnerships at WRÅD and Inside Out FTH, driving the company’s international expansion. She brings deep expertise in product development, sales, and operations across global markets, and is known for building cross-border relationships that accelerate growth. A Stanford graduate, Katie believes that true business success lies in fostering collective well-being, creating profitability that also contributes to a better world.
Flavia La Rocca
Director of Product Design Award-winning designer and founder of the modular fashion brand FLAVIALAROCCA, Flavia pioneered a design system that promotes versatility, circularity, and responsible consumption. Her career spans collaborations with leading fashion houses, including Blumarine, Valentino, Vivienne Westwood, and Prada. Her visionary work earned her the Franca Sozzani Award for Best Emerging Designer at the Green Carpet Fashion Awards (GCFA).
Flavia La Rocca
Director of Product Design Award-winning designer and founder of the modular fashion brand FLAVIALAROCCA, Flavia pioneered a design system that promotes versatility, circularity, and responsible consumption. Her career spans collaborations with leading fashion houses, including Blumarine, Valentino, Vivienne Westwood, and Prada. Her visionary work earned her the Franca Sozzani Award for Best Emerging Designer at the Green Carpet Fashion Awards (GCFA).
Andrea Palvarini
Executive Assistant Andrea brings over five years of international experience in fashion and luxury wholesale, having worked with some of the industry’s most renowned maisons, including Prada Group, Dries Van Noten, Golden Goose, Jimmy Choo, and NGG. Specializing in sales strategy, key account management, and client relations, he overses accounts across EMEA, APAC, and AMER. Andrea bridges creative vision and commercial execution, bringing both analytical precision and deep market insight.
Davis Saltalamacchia
Wholesale Specialist Dedicated wholesale specialist with a strong background in sales and client relationship management. With a natural ability to build authentic connections, Davis works closely with partners to foster collaboration and trust, ensuring smooth and efficient communication across every stage of the wholesale process. Davis’ client-first approach makes him a reliable and strategic partner for brands navigating today’s dynamic fashion landscape.
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of