Seeking for ways to turn a global crisis into an opportunity for systemic progress our co-founders Matteo, Victor and Silvia quit their corporate jobs in Fashion in 2015 and launched WRÅD.
It all started as an Instagram page “to educate ourselves and others on the true cost of fashion while backpacking through Europe”. WRÅD today evolved into a Focus Design company pursuing its mission through Education, Innovation and Design & Consultancy.