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Acqua di Parma

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A journey of change making.
We start by challenging the rules.
We grow by rewriting them.

A journey of change making. We start by challenging the rules. We grow by rewriting them.

We help you:

01

Articulate the role

1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.

02

Redesign the system

Nobody needs another product but we all need better brands. We design starting from the real needs of people, balancing recyclability, ethics, health, ecology, and physical and emotional durability.

03

Activate the change

3. Education: activate transformation across culture and business. - Organizational transformation; - leadership workshops & corporate training; - stakeholder alignment; - implementation roadmaps & governance models.

What we do in 3 stepd:

01

Articulate the role

1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.

02

Redesign the system

2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.

03

Activate the change

3. Education: activate transformation across culture and business. - Organizational transformation; - leadership workshops & corporate training; - stakeholder alignment; - implementation roadmaps & governance models.

Projects

Training

Ferragamo

Consultancy

Acqua di Parma

We help you:

01

Articulate the role

1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.

02

Redesign the stystem

2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.

03

Activate the change

Education: activate transformation across culture and business. Organizational transformation; 3. Leadership workshops & corporate training. - Stakeholder alignment; - implementation roadmaps & governance models.

Projects

Training

Ferragamo

Consultancy

Acqua di Parma

Training

Ferragamo

Consultancy

Acqua di Parma

Let’s start a conversation

Join us for a chat to talk about your business

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© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of

Let’s start a conversation

Join us for a chat to talk about your business

Sitemap

© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of

Let’s start a conversation

Join us for a chat to talk about your business

Sitemap

© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of