Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
ABOUT
Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
We will soon introduce to our core collection a c-neck and hoodie mineral-dyed with Rosso Ercolano - a natural earth containing clay tinted by iron oxide. Watch this space!
Hey Hey - Cool News!
The WRÅD team is growing. We are looking for savy change-makers ready to join the movement. Up for the challenge? Click here.
HOW WE PURSUE
We bring on the market products which are the physical manifestation of intangible values - with our own brand launched in 2016 our aim is to offer products with a purpose; the goal is to inspire a conversation around social and environmental values.
COMING SOON
We leverage sustainable innovation to catalyst positive change. We are constantly investing in R&D to find new tangible solutions to some of the industry’s most important challenges.
COMING SOON
We design educational formats for middle, highschool and university students, companies and institutions. We inform on the true cost of the fashion industry together with our partner Fashion Revolution, constantly learning ourselves.
COMING SOON