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We are a change agency working at the intersection of culture, business and public affairs.
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We are a change agency working at the intersection of culture, business and public affairs.
Scroll to view more
We are a change agency working at the intersection of culture, business and public affairs.
Scroll to view more
What we do in 3 steps:
01
Articulate the role
1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.
02
Redesign the system
2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.
03
Activate the change
3. Education: activate transformation across culture and business. - Organizational transformation; - leadership workshops & corporate training; - stakeholder alignment; - implementation roadmaps & governance models.
01
Articulate the role
1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.
02
Redesign the system
2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.
03
Activate the change
3. Education: activate transformation across culture and business. - Organizational transformation; - leadership workshops & corporate training; - stakeholder alignment; - implementation roadmaps & governance models.
What we do in 3 steps:
01
Articulate the role
1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.
02
Redesign the stystem
2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.
03
Activate the change
Education: activate transformation across culture and business. Organizational transformation; 3. Leadership workshops & corporate training. - Stakeholder alignment; - implementation roadmaps & governance models.
01
Articulate the role
1. Branding & communication: define your role in shaping change. - Brand purpose articulation and creative direction; - cultural & historical brand analysis; - ESG positioning & narrative architecture; - system mapping & materiality definition.
02
Redesign the stystem
2. Design & innovation: architect the system behind the story. - Responsible product and material innovation; - supply chain architecture, governance & compliance integration; - circular value frameworks (product, service, resale); - product design & manufacturing strategy.
03
Activate the change
Education: activate transformation across culture and business. Organizational transformation; 3. Leadership workshops & corporate training. - Stakeholder alignment; - implementation roadmaps & governance models.
Training
Ferragamo
Consultancy
Acqua di Parma
Training
Ferragamo
Consultancy
Acqua di Parma
Training
Ferragamo
Consultancy
Acqua di Parma
Content Creation
Vestiaire Collective
Content Creation
Vestiaire Collective
Event & Exhibitions
European Commission
Design
Pulsee
Event & Exhibitions
European Commission
Design
Pulsee
Event & Exhibitions
European Commission
Design
Pulsee
WRÅD evolution:
2015
WRÅD starts delivering free educational programs on the true value of our clothes.
WRÅD starts delivering free educational programs on the true value of our clothes.
2016
We launch our design studio to create proprietary products that minimize the environmental impact and maximize the social value of clothing.
We launch our design studio to create proprietary products that minimize the environmental impact and maximize the social value of clothing.
2017
We pair our design studio with a consulting branch to support brands on their path toward responsible evolution.
We pair our design studio with a consulting branch to support brands on their path toward responsible evolution.
2022
We act as advisors to Italian and European government institutions and consult the European Commission as textile experts, influencing policy, shaping new legislations, and helping redesign the system.
We act as advisors to Italian and European government institutions and consult the European Commission as textile experts, influencing policy, shaping new legislations, and helping redesign the system.
2025
We join Inside Out, the holding company founded by Suzy Amis Cameron to pioneer revolutionary solutions to humanity’s most urgent challenges.
We join Inside Out, the holding company founded by Suzy Amis Cameron to pioneer revolutionary solutions to humanity’s most urgent challenges.
We join Inside Out, the holding company founded by Suzy Amis Cameron to pioneer revolutionary solutions to humanity’s most urgent challenges.
now
Our mission to help businesses challenge the status quo has gone global, accelerating the meaningful change we’ve believed in from the start.
Care to join?
Our mission to help businesses challenge the status quo has gone global, accelerating the meaningful change we’ve believed in from the start. Care to join?
Our mission to help businesses challenge the status quo has gone global, accelerating the meaningful change we’ve believed in from the start.
Care to join?
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it
A company of