WRÅD

Press & Awards

Intro


we are focus designers dedicated to

BE MORE

CHALLENGING
the STATUS QUO
through sustainable
innovation and social change

i am wrad

ABOUT

Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.

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our pillars

HOW WE PURSUE

education
#1

education

We believe education is the first step for change. In 2015 we launched our first education programme which we personally deliver pro bono  to 10.000 students a year in Italy. More than 5 years spent in the educational field led to the development of School of WRÅD.

innovation
#2

innovation

Our R&D program carries through projects dedicated to the creation of our own proprietary innovative technologiesand can consult and support third parties in their own journey for sustainable innovation thanks its extensive knowledge, experience and network of top-tier partners worldwide.

design & consultancy
#3

design & consultancy

We view design as a tool to address real needs, thus engineering products and services to drive change. We fulfill our purpose through design with our own brand, WRÅD, and with consultancypackages for third brands and partners.