Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
ABOUT
Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
We will soon introduce to our core collection a c-neck and hoodie mineral-dyed with Rosso Ercolano - a natural earth containing clay tinted by iron oxide. Watch this space!
Hey Hey - Cool News!
The WRÅD team is growing. We are looking for savy change-makers ready to join the movement. Up for the challenge? Click here.
HOW WE PURSUE
We believe education is the first step for change. In 2015 we launched our first education programme which we personally deliver pro bono to 10.000 students a year in Italy. More than 5 years spent in the educational field led to the development of School of WRÅD.
Our R&D program carries through projects dedicated to the creation of our own proprietary innovative technologiesand can consult and support third parties in their own journey for sustainable innovation thanks its extensive knowledge, experience and network of top-tier partners worldwide.
We view design as a tool to address real needs, thus engineering products and services to drive change. We fulfill our purpose through design with our own brand, WRÅD, and with consultancypackages for third brands and partners.