Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
ABOUT
Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
ADI included WRÅD g_jacket endorsed by Perpetua at the "Inimitable and Iconic: Italian Design Stories in the USA" event.
HOW WE PURSUE
We believe education is the first step for change. In 2015 we launched our first education programme which we personally deliver pro bono to 10.000 students a year in Italy. More than 5 years spent in the educational field led to the development of School of WRÅD.
Our R&D program carries through projects dedicated to the creation of our own proprietary innovative technologies and can consult and support third parties in their own journey for sustainable innovation thanks its extensive knowledge, experience and network of top-tier partners worldwide.
We view design as a tool to address real needs, thus engineering products and services to drive change. We fulfill our purpose through design with our own brand, WRÅD, and with consultancy packages for third brands and partners.
