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Design

Pulsee

About

CHALLENGE:
An energy company wanted merchandise that went beyond branding, a product that could physically demonstrate the power of clean energy and challenge what fashion can do.

PROJECT:
We created a solar-powered jacket. Made with repurposed cashmere and printed with recovered photoluminescent pigments, it absorbs UV light by day and glows at night, enhancing visibility in the dark and improving urban safety. A product that bridges fashion and clean energy innovation.

IMPACT:
A wearable proof of concept featured in Vogue, pushing the boundaries of functional fashion and turning recovered materials into a life-saving innovation.

Client

Pulsee Gas & Luce

Category

Design

,

Identity

Year

-

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© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of

Let’s start a conversation

Join us for a chat to talk about your business

Sitemap

© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of

Let’s start a conversation

Join us for a chat to talk about your business

Sitemap

© 2025 WRÅD S.R.L.
Via Principessa Clotilde 1A,
00196 Roma, Italia
V.A.T. IT04058400245
wradsrl@legalmail.it

A company of