Vestiaire Collective

CHALLENGE:
Fashion's most influential voices, the ones shaping what millions buy, were staying silent on the industry's overproduction crisis. How do you turn influencers from part of the problem into part of the solution?

PROJECT:
We created an edutainment video designed to arm influencers with the knowledge, data and narrative tools to challenge overproduction and overconsumption on their own platforms. The campaign reframed the value of clothing every garment has a life worth extending.

IMPACT:
A campaign that equipped fashion's loudest voices with the arguments to challenge the industry's biggest problem.