ASK:
Support the development of their 2024 Impact Campaign, with the goal of inspiring influencers to use their platforms to speak out against fast fashion.

PROJECT:
We created an edu-tainment video designed to equip influencers with the insights and resources needed to challenge overproduction and overconsumption in the fashion industry. The campaign invited them to rethink the true value of clothing, to see that every garment has a life worth extending, and to remind their audiences that if we remember this, fast fashion might just be the next thing to go to waste.