ASK:
Help define and activate a responsible business strategy.

PROJECT:
We collaborated with Acqua di Parma to shape the architecture of its sustainability strategy and bring it to life through branding and communication. This included developing the name, visual identity, and messaging for Acqua di Parma Futura and Colonia Futura — the first fragrance embodying these values. To extend the impact internally, we designed and delivered a dedicated training program for commercial and sales teams, giving them the knowledge and language to confidently communicate the brand’s sustainability commitments to customers worldwide.