ASK:
WHITE Milano, in collaboration with Camera Nazionale della Moda Italiana, asked us to lead the art direction, communication, and design of an exhibition exploring how textiles can support human health. The project was part of WSM – White Sustainable Milano, the official trade show dedicated to responsible fashion during Milan Fashion Week.

PROJECT:
We conceived and directed the creative concept for a sustainability hub designed to make complex ideas around sustainable development tangible and accessible. Within the space, we curated the Health ‘n Fashion exhibition, showcasing 42 antibacterial and antiviral fabrics to demonstrate how fashion can contribute to human well-being. We also developed the visual identity and installations for the exhibition area and organized a full educational program featuring interviews, talks, workshops, and a competition for emerging designers all centered on responsible innovation.