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JUNK a docu-series hosted by Matteo Ward That Changes How We See Fashion
JUNK a docu-series hosted by Matteo Ward That Changes How We See Fashion
6 min read
|
6 min read
|
A Journey Into the True Cost of Fashion
There are many ways to tell a story, and to denounce injustice. JUNK does both, with a deeply human, empathetic approach that grips the viewer emotionally while exposing the consequences of our fashion consumption habits. Despite its shocking revelations, the series is an empowering call to action, driven by the passion and belief that change is possible. Co-produced by Sky Italia and Will Media, the series is masterfully directed by Olmo Parenti and Matteo Keffer, with Suzy Amis Cameron as Executive Producer.
Behind the Mountains of Clothes
In the series, our CEO and Co-Founder Matteo Ward becomes the viewer’s guide on a journey through three continents, uncovering how the beauty of fashion in the West often comes at a devastating cost elsewhere. One of the most striking episodes takes place in Kantamanto, Ghana, the world’s largest secondhand clothing market, located in the capital city of Accra. Every week, 15 million garments arrive here. Locals call these imports “the dead white man’s clothes”a name rooted in a past belief that clothes were only discarded when someone died, leaving Ghanaians initially puzzled at the overwhelming volume arriving from abroad. Today, the meaning has shifted, but the name remains. Tragically, around 40% of those 15 million garments are unsold and end up in open-air landfills, forming mountains of textile waste.
A Global Investigation
The journey doesn’t end in Ghana. Throughout the series, viewers are taken to other corners of the world where the hidden costs of fashion are revealed:
Chile, another dumping ground for the West’s textile waste.
Indonesia, where the production of synthetic fibers is destroying fragile ecosystems and biodiversity.
Bangladesh, revisiting the aftermath of the Rana Plaza disaster, ten years later, to see what has (and hasn’t) changed since the collapse that claimed over 1,100 lives.
India, where the relentless demand for cotton has disrupted centuries-old agricultural traditions, with profound cultural and environmental consequences.
Finally, Italy, showing that the challenges of unsustainable fashion aren’t confined to far-off places — they exist at home too, even if they’re less visible.
Why JUNK Matters
JUNK is more than a docu-series. It is a wake-up call. By weaving together investigative journalism, compelling storytelling, and raw emotion, it challenges us not just to watch, but to act proving that media and fashion can be a vehicle for awareness, accountability, and change.
A Journey Into the True Cost of Fashion
There are many ways to tell a story, and to denounce injustice. JUNK does both, with a deeply human, empathetic approach that grips the viewer emotionally while exposing the consequences of our fashion consumption habits. Despite its shocking revelations, the series is an empowering call to action, driven by the passion and belief that change is possible. Co-produced by Sky Italia and Will Media, the series is masterfully directed by Olmo Parenti and Matteo Keffer, with Suzy Amis Cameron as Executive Producer.
Behind the Mountains of Clothes
In the series, our CEO and Co-Founder Matteo Ward becomes the viewer’s guide on a journey through three continents, uncovering how the beauty of fashion in the West often comes at a devastating cost elsewhere. One of the most striking episodes takes place in Kantamanto, Ghana, the world’s largest secondhand clothing market, located in the capital city of Accra. Every week, 15 million garments arrive here. Locals call these imports “the dead white man’s clothes”a name rooted in a past belief that clothes were only discarded when someone died, leaving Ghanaians initially puzzled at the overwhelming volume arriving from abroad. Today, the meaning has shifted, but the name remains. Tragically, around 40% of those 15 million garments are unsold and end up in open-air landfills, forming mountains of textile waste.
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A Global Investigation
The journey doesn’t end in Ghana. Throughout the series, viewers are taken to other corners of the world where the hidden costs of fashion are revealed:
Chile, another dumping ground for the West’s textile waste.
Indonesia, where the production of synthetic fibers is destroying fragile ecosystems and biodiversity.
Bangladesh, revisiting the aftermath of the Rana Plaza disaster, ten years later, to see what has (and hasn’t) changed since the collapse that claimed over 1,100 lives.
India, where the relentless demand for cotton has disrupted centuries-old agricultural traditions, with profound cultural and environmental consequences.
Finally, Italy, showing that the challenges of unsustainable fashion aren’t confined to far-off places — they exist at home too, even if they’re less visible.
Why JUNK Matters
JUNK is more than a docu-series. It is a wake-up call. By weaving together investigative journalism, compelling storytelling, and raw emotion, it challenges us not just to watch, but to act proving that media and fashion can be a vehicle for awareness, accountability, and change.
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Join us for a chat to talk about your business
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Let’s start a conversation
Join us for a chat to talk about your business