A Journey Into the True Cost of Fashion

There are many ways to tell a story, and to denounce injustice. JUNK does both, with a deeply human, empathetic approach that grips the viewer emotionally while exposing the consequences of our fashion consumption habits. Despite its shocking revelations, the series is an empowering call to action, driven by the passion and belief that change is possible. Co-produced by Sky Italia and Will Media, the series is masterfully directed by Olmo Parenti and Matteo Keffer, with Suzy Amis Cameron as Executive Producer.

Behind the Mountains of Clothes

In the series, our CEO and Co-Founder Matteo Ward becomes the viewer’s guide on a journey through three continents, uncovering how the beauty of fashion in the West often comes at a devastating cost elsewhere. One of the most striking episodes takes place in Kantamanto, Ghana, the world’s largest secondhand clothing market, located in the capital city of Accra. Every week, 15 million garments arrive here. Locals call these imports “the dead white man’s clothes”a name rooted in a past belief that clothes were only discarded when someone died, leaving Ghanaians initially puzzled at the overwhelming volume arriving from abroad. Today, the meaning has shifted, but the name remains. Tragically, around 40% of those 15 million garments are unsold and end up in open-air landfills, forming mountains of textile waste.