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Pillole d’Archivio: Ferragamo's Culture of Sustainability Through Social Media Pills
Pillole d’Archivio: Ferragamo's Culture of Sustainability Through Social Media Pills
4 min read
|
4 min read
|
At WRÅD, reality-telling is a powerful tool to connect past, present, and future. With Pillole d’Archivio, our media production unit collaborated with Fondazione Ferragamo to create a digital mini-series designed to bring the extraordinary legacy of Salvatore Ferragamo to life.
A Journey Through the Ferragamo Archive
Set inside the Ferragamo Historical Archive, the series follows the voice of Stefania Ricci, Director of Fondazione Ferragamo and guardian of the archive. Across two days of filming, we explored twelve iconic objects, each becoming the starting point for a three-minute episode, a “pill” of history designed for social media. These twelve objects unlock twelve stories that trace the brand’s evolution, highlight its deep-rooted culture of sustainability, and celebrate Salvatore Ferragamo’s enduring vision as the Shoemaker of Dreams. The episodes blend Stefania’s expert historical perspective with WRÅD’s contemporary lens, creating a dynamic dialogue that is informative, engaging, and deeply human.
Format and Creative Approach
Each episode begins with a moment of curiosity: Matteo draws a surprising object from a mystery box, sparking a lively conversation with Stefania. The object serves as a metaphor and conversation starter, playful, unexpected, and pop, bringing a fresh language to heritage storytelling. With a runtime of under three minutes, the format is tailored for digital-first storytelling, designed to inspire, educate, and entertain. This approach transforms the archive from a static place of memory into a vibrant space for discovery and dialogue.
The series follows a six-month editorial plan, with two episodes released each month on @fondazioneferragamo. Topics range from the craftsmanship behind iconic designs, like the Rainbow Wedge, to stories of innovation, resilience, and Ferragamo’s dialogue with art and cinema.
Why It Matters
Pillole d’Archivio is more than a digital content series, it’s an invitation to engage with the culture of sustainability in a way that is accessible, inspiring, and shareable. For WRÅD, it reflects our mission to use media production as a catalyst for awareness, bridging sustainability, design, heritage, and innovation through entertaining formats.
Twelve objects. Twelve stories. Two voices. One archive.
All episodes available exclusively on @fondazioneferragamo.
At WRÅD, reality-telling is a powerful tool to connect past, present, and future. With Pillole d’Archivio, our media production unit collaborated with Fondazione Ferragamo to create a digital mini-series designed to bring the extraordinary legacy of Salvatore Ferragamo to life.
A Journey Through the Ferragamo Archive
Set inside the Ferragamo Historical Archive, the series follows the voice of Stefania Ricci, Director of Fondazione Ferragamo and guardian of the archive. Across two days of filming, we explored twelve iconic objects, each becoming the starting point for a three-minute episode, a “pill” of history designed for social media. These twelve objects unlock twelve stories that trace the brand’s evolution, highlight its deep-rooted culture of sustainability, and celebrate Salvatore Ferragamo’s enduring vision as the Shoemaker of Dreams. The episodes blend Stefania’s expert historical perspective with WRÅD’s contemporary lens, creating a dynamic dialogue that is informative, engaging, and deeply human.
Format and Creative Approach
Each episode begins with a moment of curiosity: Matteo draws a surprising object from a mystery box, sparking a lively conversation with Stefania. The object serves as a metaphor and conversation starter, playful, unexpected, and pop, bringing a fresh language to heritage storytelling. With a runtime of under three minutes, the format is tailored for digital-first storytelling, designed to inspire, educate, and entertain. This approach transforms the archive from a static place of memory into a vibrant space for discovery and dialogue.
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The series follows a six-month editorial plan, with two episodes released each month on @fondazioneferragamo. Topics range from the craftsmanship behind iconic designs, like the Rainbow Wedge, to stories of innovation, resilience, and Ferragamo’s dialogue with art and cinema.
Why It Matters
Pillole d’Archivio is more than a digital content series, it’s an invitation to engage with the culture of sustainability in a way that is accessible, inspiring, and shareable. For WRÅD, it reflects our mission to use media production as a catalyst for awareness, bridging sustainability, design, heritage, and innovation through entertaining formats.
Twelve objects. Twelve stories. Two voices. One archive.
All episodes available exclusively on @fondazioneferragamo.
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Let’s start a conversation
Join us for a chat to talk about your business
Contact
Let’s start a conversation
Join us for a chat to talk about your business