ASK:
ID.EIGHT challenged us to reimagine what sneakers can do — turning the moment after purchase into a new touchpoint between brand and wearer.

PROJECT:
We transformed the sneaker into a digital key that unlocks a living archive of the brand’s world. By scanning it, wearers access exclusive content revealing ID.EIGHT’s DNA: full value-chain traceability, material insights, care and repair guides, a free recycling service, and illustrated city guides that reflect the brand’s cultural roots. The experience reframes sneakers from a simple product into a cultural companion — deepening emotional connection, extending product life, and carrying ID.EIGHT’s values beyond fashion itself.