Product Design
Fiat 500
About
CHALLENGE:
The first electric FIAT 500 needed launch merchandise that matched the ambition of the vehicle: not another disposable branded gadget but a product that embodied the same spirit of innovation and circularity.
PROJECT:
We designed a hoodie and sweatshirt mineral-dyed with g_pwdr® Technology. Each garment recovered 40g of wasted graphite powder, a by-product of FIAT's own electrode production, otherwise destined to landfill. An NFC smart label gave wearers instant access to the story behind the process.
IMPACT:
Industrial waste turned into a wearable brand story, closing the loop between FIAT's manufacturing and its consumer narrative.
Client
Fiat
Category
Product Design
,
Identity
Year
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