TASK
Develop an exclusive capsule collection to celebrate the launch of the first electric FIAT 500.

PROJECT
We designed a limited-edition hoodie and sweatshirt, mineral-dyed using g_pwdr® Technology. Each garment recovered 40 grams of wasted graphite powder (a by-product from FIAT’s electrode production) otherwise destined for landfill. Each piece also featured a smart label, allowing wearers to access, with a simple tap of their phone, the full story behind the innovative g_pwdr® manufacturing process.