ASK:
YOOX NET-A-PORTER asked us to create a New Year capsule and campaign that would inspire their global audience to engage with sustainability in a way that felt fresh, personal, and culturally relevant.

PROJECT:
We developed WRADoscope, a concept that merges astrology with conscious living. Each zodiac sign was paired with bespoke graphic artwork and messaging, encouraging people to channel their natural traits toward positive change. Our team led creative direction and production, designing the capsule collection, campaign visuals, and cross-platform assets to bring the WRADoscope universe to life. The result reframed sustainability as a personal journey rather than a duty, empowering YOOX NET-A-PORTER’s audience to start the year with purpose and style.